Job Opening: RED Mountain Resort Social Media Marketing Coordinator

Company:      RED Mountain Resort
Location:        RED Marketing & Sales Offices
Title:               Social Media Marketing Coordinator
Job Type:       FT, seasonal / Nov 25 – Apr 11 (19.5 weeks)

Job Description:

RED Mountain Resort is in search for a motivated and self-starter social media wiz with wit and personality to match to take on the role as RED’s Social Media Marketing Coordinator. This position will be located in RED’s Marketing and Sales Office focused on managing the day-to-day needs of RED’s brand through multiple social channels. This position will report to RED’s Creative & Marketing Director.

Not only will this person be the voice of RED through our social channels on a daily basis, but they will also be responsible for keeping the online world up-to-date with everything RED; from events, snowfall, PR updates, promoting departments (Ski School, Rafters bar, Piste Off, Lodging, etc), new photos, videos, etc. while also taking on creative challenges brainstorming for weekly content creation, categorical posts, and fan engagement campaigns through RED’s social channels.

This position will also be equally responsible for the daily management, development, and brainstorming for the social account of RED’s brand new modern hostel, Nowhere Special, situated at the base of RED.

General Responsibilities:

RED MOUNTAIN RESORT:

RED Mountain is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, independent RED delivers 3,850 acres of pristine, unfettered skiing, putting us in the Top 20, size-wise in N. America. With 7.6m of annual snowfall, $10/run in-bounds cat-skiing, a brand new boutique hotel and a modern hostel at the base—plus the friendliest locals around—it’s no wonder The New York Times voted us their “#8 Best Place in the World to Visit.” Fresh turns you don’t have to fight for—that’s RED.

  • Content Management:
    • Daily oversight and management for the following RED social channels:
      • Facebook, Instagram, Twitter, YouTube, Staff Facebook
    • Manage, organize, and distribute visual content from RED’s photographers and videographers on a daily basis on Facebook, Instagram, & Twitter.
    • Upload, properly manage, and organize videos both on RED’s YouTube & Facebook playlists
    • Manage, update, and build out the Facebook Events Calendar for the season
    • Build out a social media calendar for posts, social campaigns, events coverage, etc
  • Content Creation:
    • Write copy for daily photo/video posts
    • Create daily IG stories focusing on topics such as behind the scenes, “a day in the life,” snowfall coverage, events, apres, the town, etc that ultimately highlight what make RED and Rossland one of the best places in North America
    • Brainstorm and create concepts for potential social contests, categorical hashtag posts, fan engagement-driven pieces for Instagram, Facebook, & IG Stories scheduled throughout the winter
    • Create strategic plans for behind the scenes and real-time event coverage for Instagram Stories and Facebook Live
  • Research:
    • Stay up-to-date on new social media feature rollouts
    • Research/follow competitors and other brands that are active in social.
  • Guest Experience:
    • Represent the brand through customer assistance across all social channels in a quick and courteous manner when reached out to by customers.
  • Reporting:
    • Generate weekly reports on social media growth and analysis across all social channels
  • Managing RED’s sub-channels:
    This position also manages and oversees the day-to-day needs of the following RED sub-brands’ social channels (priority in current order):
    • Rafters Bar: Facebook and Instagram
      • Semi-active management to promote Rafters bar throughout the week – all things Rafters! 3-4 posts per week plus heavy utilization of IG stories
    • Legacy Training Centre: Facebook
      • Keep the racing community up-to-date when RED hosts races, training, etc throughout the season as events are approaching, during, and post-event.
    • RED Terrain Park: Facebook and Instagram
      • Passive management updating account occasionally 1-2 posts per week, and occasional IG stories.

NOWHERE SPECIAL HOSTEL (NWS)

We’ve flipped the whole notion of what a “hostel” can be on its head. Located a two-minute walk from the chair and purpose-built for today’s modern fuss-free traveler, this design-driven gem puts RED on the radar of young and young-at-heart adventurers who value community, connection, and careful curation above all. Welcome to Nowhere Special.

  • Content Management:
    • Daily oversight and management for the following NWS social channels:
      • Facebook, Instagram
    • Manage, organize, and distribute visual content from RED’s photographers and videographers on a daily basis on both social channels
    • Build out a social media calendar for posts, social campaigns and events coverage
  • Content Creation:
    • Write copy for daily photo/video posts
    • Create daily IG stories focusing on topics such as “a day in the life at NWS”, big snowfall, events at RED, apres, the town, etc. The cumulative goal of all content is to ultimately show why NWS is the best hostel to stay at and to hook people on skiing/riding RED.
    • Brainstorm and create concepts for potential social contests, categorical hashtag posts, and fan-engagement driven pieces for Instagram, Facebook, & IG Stories scheduled throughout the winter
  • Research:
    • Stay up-to-date on new social media feature rollouts
    • Research/follow competitors and other brands that are active in social.
  • Guest Experience:
    • Represent the brand through customer assistance across all social channels in a quick and courteous manner when reached out to by customers.
  • Reporting:
    • Generate weekly Facebook and Instagram reports on growth and analysis

Job Requirements:

  • Must be detail oriented, a self-starter, highly motivated, and highly organized
  • Sense of humour, sarcasm, and light-hearted personality to match RED’s brand voice
  • Comfortable working in a high-intensity and fluid work environment
  • Excellent spelling and grammar
  • Prior experience in a ski resort marketing setting a big plus
  • Positive attitude and willingness to have a flexible schedule when needed for snowfall and event coverage. This will require working weekends.
  • Solid knowledge and understanding of the RED brand and the community of Rossland
  • Excellent writing skills – be a clear and concise communicator
  • Excellent computer and mobile phone skills managing social media accounts.
  • Emoji and gif wizard
  • Knowledge and strong experience using social media platforms in a business/brand setting: Facebook, Twitter, Instagram, YouTube
  • Good storytelling capabilities
  • Experience with Hootsuite and/or Iconosquare or a similar data tracking program
  • Photo Retouching skills a bonus
  • Understanding of best practices to communicate and connect audiences to a brand through multiple channels.
  • Knowledge of latest online trends
  • Knowledge of the ski/snowboard industry and their online presences
  • Canadian Citizenship or Permanent Residency status or an already obtained work permit.

To Apply:


Please email your resume, cover letter, and social handles to erik.kerr@redresort.com.

To be considered for this position, please include at the beginning of the email your favourite social media account to follow and 3 words to describe yourself.