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RED Adds Nearly 1,000 Acres of In-bound Terrain

RED Mountain launches one of the largest ski terrain expansions in decades, adds nearly 1,000 acres in-bound terrain

Rossland, British Columbia (September 26, 2012) – Located on BC’s famous “Powder Highway,” RED Mountain Resort just hit overdrive: On August 1, 2012, RED began developing our most significant expansion to date: Grey Mountain. This two-year expansion adds almost 1,000 acres — and a whole new mountain – to our already epic 1,685 acres.

“The scale of this expansion is a true game-changer for RED Mountain Resort and for the community of Rossland,” said Howard Katkov, President and CEO of Red Mountain Resort. “The management team has spent the last eight years carefully reinforcing the company’s infrastructure, investing 50 million dollars in the facilities and completing world class slope-side accommodations. Now we’re truly ready for prime-time. We’ve consciously kept a low profile while we diligently readied ourselves for this massive expansion.”

RED has always been revered for: light, dry snow; world-class tree skiing; incredible steeps; 2,919 feet of vertical; our incredible, laid back vibe and our friendly locals. The Grey Mountain expansion will open up a vast store of intermediate runs, making most “family friendly” resorts pale by comparison. And, like the other mountains, Grey will offer what we call “3-D skiing”:

“Grey, like Granite (RED’s other peak), is volcano-shaped, which allows for 360-degree skiing around the peak from a single lift, a topographical feature few resorts in the world are lucky to have,” explains Katkov.

Chris Cushing, Principal at Snow Engineering (SE) Group, one of the ski resort industry’s premier design and engineering firms, said: “RED Mountain’s expansion to Grey Mountain is the biggest, most exciting project in North America this year, and SE Group is proud to have worked with RED to make it happen. Not only does the expansion increase RED’s skiable terrain by about 1,000 acres, it also adds wide terrain variety -– from groomed cruising runs to tree glades and alpine chutes -– that will create a whole new world for RED skiers. This project is one of the most dramatic transformations of an existing major ski area that we’ve seen and it is one of the largest — if not THE largest — single-season ski area expansion projects in North America in several decades.”

The 997-acre expansion on Grey alone is about the same size as the revered Mt. Baker Ski Area in Washington. To put this in perspective, total acreage with our new terrain on Grey makes RED larger than Jackson Hole, Wyoming. With the new zone, RED is elevated to the top three-percent (3%) of all resorts in North America for skiable acres (2,682!), while keeping its independent soul and escaping the stuffy (and expensive) trappings of many of the Mega Resorts.

For 2012-13, RED will be shuttling skiers, in groups of nine, to the top of Grey using a new snowcat — an oversized snowmobile-bus that has to be seen to be believed. RED has purchased a Poma Quad Chair for installation next summer. At the completion of run development, Grey Mountain will have 22 perfect ski runs, leaving plenty of trees and terrain variations for riders to express themselves on.

“We see the Grey expansion as an expression of our commitment to the next generation of skiers and snowboarders, as well as to our current fans,” explains Fran Richards, Vice President, Marketing. “We share their values when it comes to mountain recreation and feel a deep responsibility to protect the wonderful ski experience at RED.  We truly see RED as an endangered species, one of the last resorts that celebrates the true skiing experience: offering wide open terrain and all the amenities one expects, without the rampant commercialism that has significantly changed the face of the ski experience throughout North America. Many recreational skiers and snowboarders have never experienced a pure world like RED and we’d like to show them that the other side is, in fact, better.”

RED Mountain is located in Rossland, BC, a scenic mining town dating back to 1897. It is the oldest ski area in Western Canada and the last great, undiscovered resort in North America. Last Year, The NY Times rated RED as one of the Top Three ski areas in North America for Advanced skiers.

Media Contact: Melissa Orozco, melissa@yulupr.com, 604-558-1656

 
This entry was posted in General News, More News, Press Releases, Specials at Red. Bookmark the permalink.

81 Responses to RED Adds Nearly 1,000 Acres of In-bound Terrain

  1. Rossland HistorianNo Gravatar says:

    Amazing news. Typo in release though, Rossland was incorporated in 1897 not 1898.

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  4. Lynne JoyceNo Gravatar says:

    Yeehaa! Can’t wait to explore Grey!!

    • MikaNo Gravatar says:

      it’s gonna be a great time to explore Grey, but for those looking to skin up Kirkup, it will now be closer than ever as well. Happy trails!

  5. Joy & Rex LambertNo Gravatar says:

    Love the movie, Great promo. Want to be there right now.

  6. camille boucquillonNo Gravatar says:

    great stuff, im from quebec…when i check for quality bc ski i first hear about whistler, thna fernie and kickinghorse, get RED out there :)

    • MikaNo Gravatar says:

      Camille, we’re working on it. People like you can help spread the word about RED and the incredible vert and snow we offer. I can say that it doesn’t matter how big you are…..even at the bigger resorts, you’ll ski a certain zone….we’re lucky that those types of zones here really are top to bottom.

  7. Red DogNo Gravatar says:

    Cheeehooooo! Can’t wait to get on Grey this season. Been looking at it for years and always wondered what it’d be like.

  8. Dave LloydNo Gravatar says:

    I’m a season passholder.
    How much per day to access the snow cat runs?

    • MikaNo Gravatar says:

      Dave – the pricing is still be finalized. This will be above and beyond a season passholder’s priviledges cause it isn’t associated with a fixed asset such as the lift systems. For those looking for a ride up, there will be a nominal fee for the slackcountry cat skiing. Please stay tuned.

  9. Mark QuesadaNo Gravatar says:

    Is the Alpine Sherpa a cat-ski operation? Can you provide some details on the operation and pricing? I’m pumped to get out there!

    • MikaNo Gravatar says:

      Mark,

      we were originally going to offer the experience on an Alpina Sherpa, but re-evaluated the opportunity and have decided to move in the direction of offering a true “Cat skiing” experience where people will be able to climb into a cat skiing people mover and take you up to the top of Grey. More details to come once they’re firmed up.

  10. robert oligardNo Gravatar says:

    Please show us where is the base of the new quad chair…just can’t wait to start dreaming about it.

    I am assume the shuttle will just be part of regular lift ticket? How long does shuttle take…just wondering how long the wait will be to get onto the shuttle?

    • MikaNo Gravatar says:

      Robert,

      thanks for the note. The details are being firmed up since we’ve revised the plans to offering a cat to move people up Grey. As for an update on the mountain and the layout or map, that too will be forthcoming once it is available. This project is moving as quick as possible and we’ll be updating everything as soon as possible. Thanks for your patience! We’re all pumped about the 60% increase in terrain for all those that love RED. Skiers per acre just got better. Enjoy! We will.

  11. Harry MrockiNo Gravatar says:

    And I just bought touring boots, pack, probe and transceiver, good excuse to shove it all on ebay!!!!

  12. ChadONo Gravatar says:

    BOSS HOUSE!!

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  14. Colin TaylorNo Gravatar says:

    Been cutting some of those new runs on the south side for the last month or so! Its gonna open up so much terrain that was previously unskiable. It’s gonna be awesome! More sunny pow! POW POW!

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  41. vicki atkinsNo Gravatar says:

    All well and good, but are you going to make sure you stay on top of summer grooming?? No point in making all these
    new runs if you can’t manage the ones you’ve got. Never understood why you don’t trim the alder right down, especially on chairs going over the top of the stuff. Looks so unprofessional and if you have the run marked on the ski trail map,
    then it should always be skiable to the bottom of the run. I think you have been doing a good job last few years, as things have improved on Powderfields and Slides, but you really need to be mindful of this. I have been skiing at Red for over 24years and support the mountain as much as I can. Just make sure you support the passholders as well.

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  54. Andrew NesbittNo Gravatar says:

    how many people can go up at once

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  65. Ted MullinsNo Gravatar says:

    Will Grey mountain be open for the 2013/2014 season ?

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  67. Ted MullinsNo Gravatar says:

    What i meant was will the new quad chair be ready to use for the 2013/2014 season ?

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