Marketing & Events Manager

Position Title: Marketing & Events Manager
Department:Sales & Marketing
Position Type:Full-Time, Year Round
Start Date: October, 2021
Reports To: Director of Sales and Marketing
Positions Supervised: Snow Reporting, Events Coordinator / Events Assistant, Assist with coordination of Content Team

Position Summary:

This position works as an integral part of RED’s Sales & Marketing Management team. Working alongside the Brand & Web Manager (BWM) and reporting to the Director of Sales and Marketing (DSM), the Marketing & Events Manager position creates and leads all RED events, assists in organizing and coordinating media and other 3rd parties, leads in-resort communication, and is involved in a wide range of duties to assist in managing, executing, and reporting on the annual Sales and Marketing Plan.

This position is part of a larger Sales and Marketing team: The Director of Sales and Marketing, Brand & Web Manager, Event Coordinator, Social Media Marketing Coordinator, Event Assistant, and 2 Snow Reporters.

This full-time position is on-site, year-round, and is very much a “boots on the ground” position for the Sales and Marketing Department while also acting as a liaison to Guest Services.

Essential Duties:

  1. Works with the Director of Sales and Marketing on annual Sales & Marketing Plan and Budget:
    • Assist in development of annual Sales & Marketing Plan including objectives, strategy, initiatives, and tactics on a fiscal basis that is aligned with company long term objectives.
    • Financial management of approved budget, tracks budget and expenses for the Sale and Marketing Department.
    • Help manage, build out, and oversee the department’s project management platform, Wrike, which is developed off the Sales and Marketing Plan.
  2. Plan, Execute, and Manage annual Sales and Marketing Plan:
    • MARKETING
      • Assist in management, organization, and execution of industry partnership deliverables
      • Manage quotes, scheduling, and ordering of all print and radio buys
      • Lead & manage onsite print collateral distribution
      • Plan, coordinate, and arrange the resort-wide uniform buy
      • Leading, hiring, training, and supervising the daily in-resort snow reporting team.
      • Third party relations – manage onsite visiting brands and visiting athletes.
      • Organize Media FAM inquiries w/ DSM and coordinate hosting
      • Manage online media requests, ie: access to Photo Bank, etc.
      • Industry representation at tradeshows, industry conferences
      • Assist in planning RED’s email campaign calendar
      • Manage the RED Resort Athlete program
      • Manage the RED Donations program
      • Assist in managing RED’s social media channels outside of the winter season
      • Proofread print and digital material
    • EVENTS LEADER
      • Plan and schedule all RED Events as per S&M Plan
      • Responsible for all event budgets from start to finish.
      • Manage and lead all of the RED Winter Events
      • Plan and execute Summer Resort wide events
      • Create new events that reflect and align with the RED brand and long-term goals and strategy
      • Provide leadership, motivation, direction and support to the Events team (Events Coordinator, Events Assistant, Event Volunteers)
      • Assist the GM & HR in executing Winter Staff Orientation
      • Ensure events are delivered on time, within budget, and meet & exceed expectations.
    • COMMUNICATION
      • Internal Communications – keep all departments informed of Resort wide happenings
      • Communication on Staff Facebook Page (with Social Media Coordinator), and the Staff Newsletter (with the Brand & Web Manager)
      • Staff Handbook edits and distribution and tracking of staff submissions
  3. Tracking Performance:
    • Annual performance measurements and reporting of all events covering but not limited to: social media insights, budgeting breakdown, revenue, web analytics
    • Annual partnership reports with a strong focus on EOY results, data, and content and event activation recaps/summaries
  4. Department Management & Administration:
    • Direction & Supervision of Events Coordinator and Snow Reporters
    • Assist DSM with organization/coordination of resort contract photographer and videographer
    • Budget Management

Preferred Qualifications:

  • Min 3 years’ experience in the events world backed with examples & data-driven results
  • Min 3 years’ experience in a professional Marketing background
  • Experience leading & managing staff and/or vendors
  • Comprehensive knowledge and experience within the ski industry
  • Demonstrated ability to work with many different departments and outside parties in creating comprehensive and cohesive event experiences
  • Excellent communication, partnership, and collaboration skills
  • Strong time management, organizational and multitasking skills, flexibility and professional confidence
  • Strong project management and decision-making skills
  • Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up
  • Excellent grammar and spelling
  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
  • Strategic thinker who can take broad visions and concepts and develop structured plans, actions and measurable metrics and then execute on those plans
  • Experience working in project management systems, preferably Wrike
  • Working understanding of web analytics

Benefits:

  • Competitive Salary with extended health and benefits package available
  • Annual RED Mountain Family Season Pass + staff pass perks
  • Annual 3 weeks paid vacation time

To Apply:

Please forward resume with covering letter to:

Red Mountain Resort
Attention: Erik Kerr, Director of Sales and Marketing
Email: erik.kerr@redresort.com.
Closing date: Open until filled.