ALPINE BASE: 0cm Overnight: 0cm 24HR: 0cm 48HR: 0cm

Lift Expansion is Official for RED Mountain Resort!


RED Mountain Resort & Regional Economy Get Lift
RED Now in Top 20 of All North American Resorts by Terrain Scale

ROSSLAND, BRITISH COLUMBIA, CANADA: RED Mountain Resort is beyond proud to announce that its recent expansion to contiguous Grey Mountain now comes with a chair lift. The fixed-grip Poma quad chair is set for installation starting with a ground breaking ceremony today, Thursday, June 20th at 5:00 PM. The new lift is on schedule to be completed for this coming ski season.

In addition to the ski area’s Red and Granite peaks, skiers can now access one more stellar peak, Grey Mountain by chair lift — with 360-degree skiing off the top! This development of Grey Mountain marks one of the single largest expansions of an existing resort in North America in four decades. It places RED Mountain Resort firmly in the scale of resorts such as Breckenridge, Colorado or Jackson Hole, Wyoming in terms of skiable acreage. Grey Mountain adds 997 acres to RED bringing the total skiable acres to 2,787. This puts the "local legend" hill in the Top 20 of all North American resorts in terms of terrain scale.

Funding for the new chairlift came in-part from a loan from the Southern Interior Development Initiatives Trust (SIDIT). SIDIT’s funding programs are specifically targeted toward investments in self-sustaining projects that support the ten mandated themes as defined in legislation. Performance measures include job creation, retention and enhancement, increased revenues, sustainability, leverage and economic diversification to the Southern Interior area of British Columbia.
“Having the Southern Interior Development Initiative Trust involved in the RED Mountain Resort Development is not only good for Rossland, it also benefits the entire Boundary Region as a whole”, says Grace McGregor, SIDIT Chairperson. “Southern Interior Development Initiative Trust supports investment in sustainable economic development initiatives throughout the Southern Interior and is very pleased to support the Grey Mountain expansion at RED Mountain Resort”
"History shows that resort terrain expansions entice new, passionate visitors," says Fran Richards, Vice President of Marketing. "We expect a significant increase in lift ticket sales as a direct result of this new, lift-accessed terrain — and that obviously spells good news for the local and regional economy. RED is already here and already a huge draw for the region. We want to grow, but only in a sustainable, organic way that respects the experience — a ski experience that we all love and that is harder to find these days."

"Destination skiers have unique needs," explains CEO Howard Katkov. "They come for the powder and fall-line vertical, absolutely, but they also need coffee in the morning, groceries to fill up that condo fridge, rental cars, gas, beds to sleep in and a few beers après-ski! They need entertainment, fine sushi and maybe a nice bottle of wine to take back to their room. This ultimately means more jobs in the Rossland area, a more robust and diverse local economy, and more of the word-of-mouth that put RED on the map in the first place."

"This expansion into Grey will keep the pace and passion of the RED Mountain Resort experience intact while offering expanded intermediate terrain selections for families and mixed-skill groups," Katkov continues. "This new Grey terrain alone is about the same size as Mount Baker. It has to be skied to be believed. There’s the same fall-line runs that RED is famous for, some new tree runs that already seem like favorites, and plenty of mellow glades on the southern slopes."

Hardcore snow sliders will love the challenging new chutes and steeps off the north and eastern slopes of Grey. "We feel the new lift will enhance the experience for all our customers," says Katkov. "Lift-lines have never been a deterrent around here…and the new lift on Grey will spread guests out even more. Local powder fiends have nothing to worry about and new visitors have a lot to look forward to."

The Grey Mountain expansion makes RED the 8th largest ski area in Canada and, for comparison, the 18th largest in the USA out of approximately 500 resorts. Located just 5mi/8km north of the USA/CAN border, RED has long been a key component of both B.C. and Washington skiers’ diets, not to mention a hot spot among the world’s "powder vanguard."

With 2,919ft/884m of vertical on offer from the top of Granite and 2831ft/863m of vert off the new peak on Grey, it’s no wonder The New York Times voted Rossland/RED Mountain their "Number 8 Place to Visit in 2013," citing the expansion as a true game changer: "Suddenly RED’s trail map will stretch as wide as Jackson Hole’s inbounds terrain. With a new lodge and the first on-hill accommodations added in the last few years, this local legend is ready to step out into the spotlight," writes the New York Times’ Christopher Solomon.

Yep, RED Mountain Resort is ready for its close-up.

About RED Mountain Resort:  RED has been delivering incredible skiing longer than any other resort in Western Canada, with the first recorded powder turns in 1896. Offering incredible terrain with a 2,919 foot vertical drop (884 meters) that annually features over 300 inches (750cm) of snowfall, the resort boasts a terrain park, easy-to-access backcountry, snowshoeing, friendly locals, fine dining and affordable luxury slope-side lodging. All this is seasoned with authentic winter enthusiasm and turn-of-the-century charm of Rossland, minutes away. RED is a 2.5 hour drive north of Spokane International Airport; 3.5 hours from the Kelowna, BC Airport, 30 minutes from Castlegar and 20 minutes from Trail regional airports. Last year 70,000 Powder Ski magazine readers selected RED and Rossland and Nelson BC as the ultimate ski town in the 2012 Powder Magazine Ski Town Throwdown.

Nicole Briggs
Red Mountain Resort Marketing Department
250-362-7384 x214

This entry was posted in home-featured, Mountain News, Press Releases. Bookmark the permalink.

15 Responses to Lift Expansion is Official for RED Mountain Resort!

  1. carolieNo Gravatar says:

    I sure that will help u guys ,I love your mtn somuch …I just hope that will never become a “”whistler 2″”keep the mtn a nice place to go with people who care about being the mountain and not there for the show :) Caroline gagne from C-zur bandanaz

  2. Wayne DelbekeNo Gravatar says:

    See you when the snow falls. Looking forward to it after 60 years of skiing there!!! Love the mountain.

  3. Don NutiniNo Gravatar says:

    It will be great not to have to hike over to Grey .
    I am proud to be one of the original Snow Hosts and I am proud to still be sking after 43 years on this amazing mountain.I look forward to the 2013 / 2014 season. Congratulations

  4. Dave DaviesNo Gravatar says:

    INsane! Was there last winter and might have to come back over the pond for more deep tree-rides @ red! Kootenies are the dog’s bollocks, really and truly. Had more fun in Rossland than I’ve ever had in the alps.

  5. Ted MullinsNo Gravatar says:

    Can’t wait to do my first ever season here in 2013/2014 !!!

  6. ChrisNo Gravatar says:

    Red Mountain serves up exciting terrain for all…now even more!!!

  7. James EvansNo Gravatar says:

    Made my only trip to date to RED three seasons ago.. This expansion would seem give a great reason to visit RED annually.. Look forward to coming back up this season.. THANKS

  8. Pingback: RED Mountain Resort Expands Its Terrain, Ups Its Game

  9. Cristinel For MarketingNo Gravatar says:

    your rss as I can not in finding your e-mail subscription hyperlink or e-newsletter service. Do you’ve any?
    Cristinel For Marketing

  10. news on 6No Gravatar says:

    Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

    Look into my web blog – news on 6

  11. wholesale nfl draft jerseysNo Gravatar says:

    76ers Red orange NBA jerseys

  12. AdalbertoNo Gravatar says:

    I see a lot of interesting articles on your page. You have to spend a lot of time writing, i know how to save you a lot of time, there is a tool
    that creates unique, SEO friendly articles in couple of seconds,
    just type in google – k2 unlimited content

  13. KristoferNo Gravatar says:

    I read a lot of interesting articles here. Probably you spend a lot
    of time writing, i know how to save you a lot of work,
    there is an online tool that creates high quality, SEO friendly posts in minutes, just search in google – laranitas free content source

  14. JerilynNo Gravatar says:

    I read a lot of interesting content here.
    Probably you spend a lot of time writing, i know how to save you a lot of time,
    there is an online tool that creates unique, SEO friendly posts in minutes, just type in google – laranitas free
    content source

  15. ArnulfoNo Gravatar says:

    I read a lot of interesting posts here. Probably you spend a
    lot of time writing, i know how to save you
    a lot of work, there is an online tool that creates unique, google friendly posts in seconds, just
    type in google – laranitas free content source

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

RED Mountain Resort, 4300 Red Mountain Road, Rossland, B.C. V0G1Y0   |   All Work © 2013 RED Mountain Resort